GMC Hummer EV Pairs Incredible Capacity Zero Emissions
“Quiet Revolution” campaign telegraphs GMC’s future with its first all-electric truck
GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.”
The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.
The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature1:
- 1,000 horsepower
- 1,500 lb-ft of torque
- 0 to 60 mph in 3 seconds
“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”
The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant2.
The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.
As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.
More information is available at www.gmc.com/HummerEV.
1Based on General Motors estimates.
2The GMC HUMMER EV will be built in Michigan at GM’s Detroit Hamtramck Assembly with globally sourced parts.
Environmental Label “Blue Angel” For The Mercedes-Benz eCitaro
Electriphi’s Fleet and Energy Management Solutions Lead Industry Transition to Electric Vehicle Fleets, Raises $3.5M in Funding
Daimler Trucks With Solid 2019 Result – 2020 Focus On Efficiency Gains And Measures For CO2 Neutrality
Nikola Unveils The Nikola Badger Pickup
CNH Industrial Brands IVECO And FPT Together With Nikola Motor Company Announce Future Nikola TRE Production In Ulm, Germany
The Conscience Of Artificial Intelligence In Autonomous Driving
Detroit-Hamtramck To Be GM’s First Assembly Plant 100 Percent Devoted To Electric Vehicles
Velkommen Til København, All-Electric Truck FUSO eCanter!
Emil, Edith And Elton In Hamburg VHH Are Charged And Ready With 16 New Electric Mercedes-Benz eCitaro Buses
Off To School In An Electric Bus
Hyundai And Kia Make Strategic Investment in arrival to Co-Develop Electric Commercial Vehicles
Emission-Free Mercedes Benz eViti Vehicles on the Road for Amazon in Munich