{"id":1926,"date":"2020-01-02T13:34:17","date_gmt":"2020-01-02T21:34:17","guid":{"rendered":"https:\/\/evhnews.com\/?p=1926"},"modified":"2020-01-02T13:36:32","modified_gmt":"2020-01-02T21:36:32","slug":"hyundai-motor-group-announces-2020-as-starting-point-for-ev-hybrid-autonomous-market-leadership-commitment","status":"publish","type":"post","link":"https:\/\/evhnews.com\/hi\/2020\/01\/02\/hyundai-motor-group-announces-2020-as-starting-point-for-ev-hybrid-autonomous-market-leadership-commitment\/","title":{"rendered":"Hyundai Motor Group Announces 2020 As Starting Point For EV, Hybrid, Autonomous Market Leadership Commitment"},"content":{"rendered":"<p style=\"text-align: center;\"><em>Image Credit: Hyundai Motor Group<\/em><\/p>\n<p><span style=\"font-size: small;\"><em><br \/>\n<\/em><\/span><strong>Hyundai Motor Group Announces 2020 As Starting Point For EV, Hybrid, Autonomous Market Leadership Commitment<\/strong><\/p>\n<ul>\n<li>Executive Vice Chairman Chung announces Hyundai Motor Group (HMG)\u2019s 2020 business direction in a New Year\u2019s address<\/li>\n<li>EVC Chung emphasizes innovations in technology, business, corporate culture and customer-centered mindset<\/li>\n<li>\u201cThe evolution of mobility has offered people quality time, as well as happiness and joy,\u201d says EVC Chung<\/li>\n<li>EVC Chung\u2019s New Year remarks include:\n<ul>\n<li>HMG to enhance leadership in vehicle electrification, autonomous driving and mobility services<\/li>\n<li>HMG to operate 44 electrified models by 2025 including 11 BEV models<\/li>\n<li>HMG to commercialize autonomous driving technology by 2023<\/li>\n<li>HMG to offer human-centered smart mobility solutions and pursue new businesses<\/li>\n<li>HMG to invest more than KRW100 trillion over next 5 years; KRW20 trillion annually<\/li>\n<li>HMG to improve business competitiveness via cost innovations with new ideas and technologies<\/li>\n<li>EVC emphasizes nurturing a creative mindset like a startup entrepreneur and applying it in businesses<\/li>\n<li>HMG to prioritize customers amid its pursuit of change and to maximize shareholder value<\/li>\n<li style=\"text-align: left;\">\u201cThe happiness of customers remains the core value and true asset of our Group,\u201d says Chung<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Hyundai Motor Group (the Group) today held its 2020 New Year ceremony at its headquarters in Seoul, outlining its innovation priorities and strategic direction to engineer sustainable growth as a \u201cgame changer\u201d in diverse industries.<\/p>\n<p>\u201cHyundai Motor Group enters 2020 as the inaugural year for securing its future industrial leadership,\u201d said Euisun Chung, Executive Vice Chairman (EVC) of Hyundai Motor Group.<\/p>\n<p>In the 2019 New Year\u2019s address, Chung highlighted the Group\u2019s key objective as \u201ctaking a leap as a game changer capable of setting the rules of the market.\u201d The objective has served as a guiding principle for the Group\u2019s comprehensive transformation covering everything from large-scale investments and partnerships to micro-level operations, as effectively carried out throughout 2019.<\/p>\n<p>Building on these improvements, Chung indicated Hyundai\u2019s strong desire to produce tangible results in future business areas starting from 2020.<\/p>\n<p>The EVC\u2019s message in this year\u2019s speech is clear. It contains the Group\u2019s strong resolve to draw up a concrete mid-to long-term plan for tomorrow\u2019s material results, as well as a timeline for its implementation in collaboration with all employees.<\/p>\n<p>\u201cIf we all work together in unison and continue to innovate our technological, business and organizational capabilities, I am confident we will become the Hyundai Motor Group capable of overcoming its challenging environment, and is even more trusted by our customers,\u201d underscored Chung.<\/p>\n<p>In particular, Chung expounded the Group\u2019s objectives for this year and beyond as achieving innovations in technology, business, corporate culture and customer prioritization.<\/p>\n<p>He shed light on the Group\u2019s commitment to continuing its leadership in future industries such as electrification, autonomous driving and mobility services, as well as its efforts to enhance the quality of its business operations in all sectors. To realize that, he urged all employees to adopt a \u201ccreative mindset\u201d and \u201centerprising will\u201d like that of a startup entrepreneur.<\/p>\n<p>\u201cI want to re-emphasize that the ultimate beneficiaries of all our efforts at transforming and innovating Hyundai Motor Group should be our customers. Their satisfaction and happiness in using our products and services remain the core value and true asset of our Group,\u201d he noted.<\/p>\n<p>Chung shared his thoughts on the essential meaning of Hyundai Motor Group\u2019s business operations. \u201cThe evolution of mobility has offered people quality time, as well as happiness and joy.\u201d<\/p>\n<p>Also included in the 2020 New Year\u2019s message was the plan to actively pursue new technologies and projects that can provide human-centered smart mobility solutions in a wide range of areas, including robotics, Urban Air Mobility (UAM) based on the use Personal Air Vehicles (PAV) and smart city solutions, all of which would progress alongside automobile-based innovations.<\/p>\n<p>With regard to Hyundai Motor Group\u2019s open innovation strategy that embraces collaboration and partnership with global players in diverse industries worldwide, the EVC said, \u201cWe will push for open innovation that accommodates diverse capabilities outside the company. We will go anywhere there are the new technology, vision and talent to support our innovation drive.\u201d<\/p>\n<p>Hyundai Motor Group\u2019s New Year\u2019s meeting was broadcast online and via a mobile channel in real time, allowing all employees to participate in an open, communicable manner.<\/p>\n<p><strong>Securing future industrial leadership<\/strong><\/p>\n<p>\u201cIn recent years, due to the rapid development in technology and networks, what had only been imagined is becoming an everyday reality, and this trend is accelerating in the automotive industry,\u201d Chung said of the direction of the Group\u2019s technological innovation.<\/p>\n<p>The plan focuses on securing Hyundai\u2019s leadership in the vehicle electrification, expansion of hydrogen industry ecosystem and self-driving commercialization, as well as the progressive expansion of its mobility services businesses.<\/p>\n<p>\u201cTo consolidate our leadership in vehicle electrification, we plan to operate 44 electrified models by 2025, including 11 dedicated BEV models, by bolstering the development of EV platforms and core components,\u201d he explained.<\/p>\n<p>The Group\u2019s electrified lineup, which comprised 24 models in 2019, will be expanded to 44 models by 2025, including 13 hybrids, six plug-in hybrids, 23 battery electric vehicles and two fuel-cell electric vehicles.<\/p>\n<p>In particular, the BEV lineup will increase to 23 models by 2025 from last year\u2019s nine models, with the first dedicated BEV model to be launched in 2021. A new EV architecture development system will be introduced and applied to models slated for launch in 2024.<\/p>\n<p>This year, the Group will further bolster the sales of electrified models, adding hybrid and plug-in hybrid variants to its best-selling SUV models, including Kia Sorento, Hyundai Tucson and Hyundai Santa Fe.<\/p>\n<p>\u201cIn particular, in our fuel-cell electric vehicle business, where we boast the world\u2019s top technological competitiveness, we will hit our stride by providing fuel-cell systems to customers not only in the automotive industry but also in other sectors,\u201d he pointed out. \u201cFurthermore, we will add momentum to expanding the hydrogen ecosystem and its infrastructure by cooperating with partners around the world.\u201d<\/p>\n<p>In 2019, the Group signed an agreement with Cummins Inc., a global leader in the engine and generator fields, to jointly develop and commercialize electric and fuel-cell powertrains combining Hyundai\u2019s fuel-cell system and Cummins\u2019 electric powertrain, battery and control technologies. The Group will start exporting its fuel-cell systems to Cummins and enter the U.S. market this year, followed by the European market.<\/p>\n<p>In the future, the Group plans to supply fuel-cell systems to the transport sector \u2014 covering vehicles, vessels, railcars and forklifts \u2014 and power-generation sector \u2014 covering electricity production and storage \u2014 thereby delivering some 200,000 fuel-cell systems per year around the world by 2030. The Group will simultaneously establish a 500,000 units-per-year capacity for FCEV production in Korea.<\/p>\n<p>The Group will strengthen its cooperation with partners in Korea such as Hydrogen Energy Network (HyNet), as well as partners overseas including Saudi Aramco, to expand the supply of hydrogen and charging stations. In addition, the Group will broaden its strategic collaboration with related enterprises around the world to set up hydrogen infrastructures.<\/p>\n<p>\u201cIn the autonomous driving industry which is the core of future vehicles development, we will attain the world\u2019s top safety and technological innovation competitiveness through our U.S.-based venture to be jointly established with Aptiv, targeting the commercialization of the technology in 2023,\u201d said Chung.<\/p>\n<p>The Group aims to accelerate the development of the autonomous driving software technology and commercialize self-driving vehicles with SAE Level 4 and Level 5 technology in the near future to lead the industry.<\/p>\n<p>After developing an autonomous driving platform by 2022, the Group will operate autonomous vehicles in select regions in 2023, and lead to commercial productions by the second half of 2024.<\/p>\n<p>\u201cIn the rapidly expanding mobility services industry, including ride-sharing and hailing, we will establish overseas corporations in major regions such as the U.S., Europe and Asia, begin business operations in full swing this year, and expand them gradually,\u201d said the EVC.<\/p>\n<p>Hyundai Motor Group will kick-start its car-sharing business in full swing in Los Angeles this year through its mobility service company MoceanLab, which was established in LA last year. The car-sharing service allows people to freely rent and return cars in the city of LA. In major regions of Russia, the Group this year will expand the lineup of offered vehicles for its vehicle subscription service first unveiled in Moscow last year.<\/p>\n<p>The Group will expand collaboration with mobility platform companies it has strategically invested in, such as Grab and Ola. In India, it will launch new mobility services in collaboration with Ola, and in Southeast Asia, offer EV car hailing services by expanding the supply to the region\u2019s largest car-hailing firm, Grab. The Group supplied 200 units of Hyundai Kona Electric SUVs to Grab last year for its car-hailing service in Singapore, and will expand the coverage to major Southeast Asian countries such as Indonesia this year.<\/p>\n<p>The EVC also said the Group will develop new technologies and businesses such as robotics, UAM based on PAVs and smart city development alongside automobile-based innovations.<\/p>\n<p>Hyundai Motor Company recently revealed images of its future mobility solutions via connection of the PAV, Purpose Built Vehicle (PBV) and Hub, the last of which is a take-off and landing platform for PAVs and point of arrival and departure for PBVs, as well as a site for communal activities. These concepts, as part of Hyundai Motor Company\u2019s human-centered mobility vision, will be presented at the CES 2020.<\/p>\n<p>Hyundai Motor Company created \u2018Human-Centered City Advisory Group\u2019 and is undertaking various discussions on the future city aimed at enabling the creation of new human-centered values. It is also running a project that researches the future city\u2019s policy and structural transformation by 2050.<\/p>\n<p>The total planned group-wide investments for the future growth over the next five years is KRW100 trillion (approximately USD 87 billion), with the annual investment amounting to KRW20 trillion, a figure significantly expanded from the current level.<\/p>\n<p><strong>Business-based innovation\u00a0<\/strong><\/p>\n<p>\u201cWe plan to eliminate all unessential and uneconomical elements in our Group, and pursue cost innovations by supporting new ideas and technological developments,\u201d said Chung, emphasizing business innovation.<\/p>\n<p>Through a new EV architecture development system, Hyundai Motor Group will innovate its cost structure for electric vehicles by sharing components in their application to various models. It will also increase profitability and volume of each model through lineup optimization. It will streamline operation networks and introduce new sales methods, while securing a flexible production system that can respond to the fluctuating global demand.<\/p>\n<p>Particularly in the automobile sector, Chung stressed the need to \u201cestablish a profit-oriented management system based on a regionally accountable management, with the headquarters supporting it.\u201d<\/p>\n<p>Hyundai Motor Group established a regional headquarters system around the world in 2019, and strengthened each regional headquarters\u2019 autonomous and accountable management. The idea is to bolster each region\u2019s profitability and future business foundation by enhancing the headquarters\u2019 business competitiveness and securing the execution capability of its future business.<\/p>\n<p>\u201cWe will optimize our Group\u2019s business portfolio by efficiently allocating each affiliate\u2019s capabilities and resources, and steadily support the process of innovating our value chains,\u201d he added.<\/p>\n<p><strong>Innovation of corporate culture<\/strong><\/p>\n<p>\u201cThe thrust behind our leadership in future industries must come from within, from each and every one of ourselves,\u201d Chung asked employees to \u201cnot to think of yourself as a member of a vast organization, but as a startup entrepreneur, who constantly seeks challenges using a creative mindset,\u201d said Chung, underscoring the need for innovating the corporate culture.<\/p>\n<p>\u201cIn order to make this happen, I will lead by example and communicate more with all of you, helping establish an organizational culture where the diverse personalities and capabilities of all individuals are harmonized,\u201d he added.<\/p>\n<p>Since 2019, Hyundai Motor Group has begun improving its corporate culture and system. To nurture an autonomous and collaborative culture centered on work, the Group has expanded the autonomy and opportunity available to all employees. The aim is to accelerate the innovation of employees\u2019 ways of thinking and working.<\/p>\n<p>Hyundai Motor Group is operating a new human resources management system targeting the reduction and consolidation of ranks and titles.<\/p>\n<p>The Town Hall Meeting, in which employees communicate with one another on diverse topics, has been actively running, and recently the EVC participated in a session under the theme of \u201cCreating change together,\u201d openly conversing with employees.<\/p>\n<p><strong>Prioritizing customers<\/strong><strong>\u00a0<\/strong><\/p>\n<p>\u201cOur customers\u2019 satisfaction and happiness in using our products and services are more important than our own growth,\u201d he stressed. \u201cThat will be the core value and true asset of our Group,\u201d Chung underlined prioritizing customers once again.<\/p>\n<p>He also pointed out that \u201cour business activities must start from considering our customers first, and continue to create new values together with our customers.\u201d<\/p>\n<p>The EVC, at a meeting with investors of Carlyle Group last year, responded to a question about Hyundai Motor Group\u2019s strategic priority, saying it lies in the service of its customers. He emphasized the Group\u2019s renewed focus on its customers and customer-oriented decision-making.<\/p>\n<p>\u201cWe need to develop a deeper understanding of our customer base, including the millennial generation that is taking the lead in our new age,\u201d said Chung.<\/p>\n<p>Hyundai Motor Group is making various efforts to understand its millennial-generation customers and spread understanding between generations within the organization.<\/p>\n<p>\u201cWe will maximize shareholder value by listening to the voices of diverse stakeholders, including investors and will actively incorporate them into our management activities,\u201d Chung added.<\/p>\n<p>Hyundai Motor Company ran the CEO Investor Day twice last year by inviting institutional investors and analysts from Korea and abroad. At the CEO Investor Day in December, the company announced its Strategy 2025 roadmap which includes its mid- to long-term innovation plan. The EVC has communicated actively with investors and capital market participants on various occasions including the Carlyle Group meeting.<\/p>\n<p>In closing this year\u2019s address, he expressed gratitude to all employees past and present as well as people from partner firms for their tireless efforts at enabling the Group\u2019s progress over the years,<\/p>\n<p>\u201cI ask you to do your best to make 2020 the year when we press ahead vigorously, tapping our confidence that we forge the future\u2019s growth.\u201d<\/p>\n<p><strong>Disclaimer:<\/strong> Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.<\/p>\n<p><img decoding=\"async\" data-attachment-id=\"1490\" data-permalink=\"https:\/\/evhnews.com\/hi\/2019\/12\/18\/the-efficient-drivetrain-for-the-purely-electric-bmw-ix3\/evh-news-lighting-bolt-logo\/\" data-orig-file=\"https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/EVH-News-Lighting-Bolt-Logo-.jpg\" data-orig-size=\"100,100\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1575197468&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"EVH News-Lighting-Bolt-Logo-\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/EVH-News-Lighting-Bolt-Logo-.jpg\" class=\"alignnone size-full wp-image-1490\" src=\"https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/EVH-News-Lighting-Bolt-Logo-.jpg\" alt=\"EVH News-Lighting-Bolt-Logo-\" width=\"100\" height=\"100\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Image Credit: Hyundai Motor Group Hyundai Motor Group Announces 2020 As Starting Point For EV,&#8230;<\/p>","protected":false},"author":165558846,"featured_media":1932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","advanced_seo_description":"Hyundai Motor Group Announces 2020 As Starting Point For EV, Hybrid, Autonomous Market Leadership 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