{"id":1003,"date":"2019-12-11T00:12:29","date_gmt":"2019-12-11T00:12:29","guid":{"rendered":"https:\/\/evhnews.com\/?p=1003"},"modified":"2019-12-16T20:47:44","modified_gmt":"2019-12-17T04:47:44","slug":"motivo-announces-independent-company-monarch-tractor-motivo-harvest-project-becomes-standalone-company","status":"publish","type":"post","link":"https:\/\/evhnews.com\/sv\/2019\/12\/11\/motivo-announces-independent-company-monarch-tractor-motivo-harvest-project-becomes-standalone-company\/","title":{"rendered":"Motivo Announces Independent Company, Monarch Tractor \u2014 Motivo HARVEST Project Becomes Standalone Company"},"content":{"rendered":"<p><a href=\"http:\/\/www.motivo.com\/\">Motivo Engineering<\/a>\u00a0announced the creation of the newly formed Monarch Tractor. The seed for this new company was the Motivo patented HARVEST tractor, originally developed as an USAID funded project. The project had been in development and testing in the U.S and India for the past five years. Monarch Tractor was incorporated and funded as a separate entity in 2019 with additional founders and investors. Monarch Tractor will focus on developing and commercializing the core HARVEST technology into a next-generation tractor that is smart, sustainable and robust. Monarch Tractor will also deploy services through a comprehensive automation and software stack.<\/p>\n<p><strong>The key benefits of the Monarch Tractor are:<\/strong><\/p>\n<ul>\n<li>Performance \u2013 this will be the most powerful tractor within the compact class \u2013 Big power in a small footprint.<\/li>\n<li>Sustainability \u2013 Fully electric with zero emissions, reduced operating costs (both fuel and labor), precision application that reduces waste, potential for state and federal incentives.<\/li>\n<li>Smart Technology &#8211; Advanced data analytics\u00a0and\u00a0alerts, an available eco-system\u00a0of\u00a0smart\u00a0implements, automated reporting for tracking and compliance, provides safety and reliability with trainability and automation ready hardware and software.<\/li>\n<\/ul>\n<p>The Monarch Tractor Concept will be showcased at the World Ag Expo in Tulare, California February 11-13, 2020.\u00a0\u00a0More details on the product and technology will be shared with select audiences at the Ag Expo.<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1278\" data-permalink=\"https:\/\/evhnews.com\/sv\/2019\/12\/11\/motivo-announces-independent-company-monarch-tractor-motivo-harvest-project-becomes-standalone-company\/44-3-col-motivo-1\/\" data-orig-file=\"https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/44-3-col-Motivo-1.jpg\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1576399308&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"44-3-col-Motivo-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/44-3-col-Motivo-1.jpg\" class=\"size-full wp-image-1278 alignnone aligncenter\" src=\"https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/44-3-col-Motivo-1.jpg\" alt=\"44-3-col-Motivo-1\" width=\"800\" height=\"560\" srcset=\"https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/44-3-col-Motivo-1.jpg 800w, https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/44-3-col-Motivo-1-300x210.jpg 300w, https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/44-3-col-Motivo-1-768x538.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><span style=\"font-size: small;\"><em>Motivo Hybrid Agriculture\/Road Vehicles with Electricity Storage and Transformation (HARVEST) Electric Tractor PROTOTYPE is an all-electric tractor that can store energy generated from a different source and deliver it on-demand. The tractor can plow a field, power a home, take goods to market, and perform many other functions transporting energy. From this provable platform designed by Motivo, Monarch Tractor will launch a for-profit solutions company that will be able to deliver Earth plowing, power sourcing, commercial transportation, and several other farm operations in one green power package. Image Credit: Motivo Engineering<\/em><\/span><\/p>\n<p>Praveen Penmetsa, Monarch Tractor CEO noted that, \u201cEver since our work with the USAID, people have been asking us when we would bring our technology to market.\u00a0\u00a0We looked at a wide variety of options, including licensing, before forming Monarch Tractor with Mark and Carlo who had the right combination of scaling and agriculture experience.\u201d<\/p>\n<p><strong>The Monarch leadership team is as follows<\/strong><\/p>\n<p><strong>Praveen Penmetsa &#8211;\u00a0<\/strong>Chief Executive Officer<strong>.\u00a0<\/strong>Penmetsa is the\u00a0co-founder of Motivo Engineering\u00a0with experience in developing and deploying electric, connected mobility solutions\u00a0across automotive, aerospace and agriculture market segments.<\/p>\n<p><strong>Mark Schwager \u2013\u00a0<\/strong>President<strong>.\u00a0\u00a0<\/strong>Schwager was in operations leadership at Tesla, Zoox, and Romeo Power. He is an\u00a0expert in factory site selection, setup, and startup.<\/p>\n<p><strong>Dr. Zachary Omohundro &#8211;\u00a0<\/strong>Chief Technology Officer.\u00a0Omohundro earned his\u00a0PhD In Robotics from Carnegie Mellon Robotics Institute. He has developed multiple farm robots &amp; autonomous vehicles<\/p>\n<p><strong>Carlo Mondavi &#8211;\u00a0<\/strong>Chief Farming Officer.\u00a0A fourth-generation winegrower, Mondavi is an expert viticulturist with experience in organic, biodynamic, and permaculture farming.<\/p>\n<p><strong>Motivo Engineering <\/strong>is an innovation engineering firm headquartered in California, USA.\u00a0Motivo has\u00a0helped clients develop and globally deploy technologies ranging from driverless cars to automated planting robots. Motivo\u2019s\u00a0unique\u00a0innovation framework has reduced the risks in transformative product development for clients ranging from early stage start-ups to global conglomerates in the mobility, ag-tech and aerospace market segments.\u00a0\u00a0<a href=\"https:\/\/www.motivo.com\/\">https:\/\/www.motivo.com<\/a><\/p>\n<p><strong>Monarch Tractor<\/strong>\u00a0is working to utilize 21st century technology to empower farmers by enabling profitable implementation of sustainable &amp; organic practices. The Monarch tractor platform combines mechanization, automation, and data analysis to enhance farmer\u2019s existing operations, alleviate labor shortages, and maximize yields.\u00a0\u00a0<a href=\"https:\/\/monarchtractor.com\/\">https:\/\/monarchtractor.com\u00a0\u00a0\u00a0<\/a><\/p>\n<p><img decoding=\"async\" data-attachment-id=\"773\" data-permalink=\"https:\/\/evhnews.com\/sv\/2019\/11\/30\/evs-kommer-inte-att-bli-mainstream-forran-problemen-ar-losta-sager-gms-reuss\/evhn-lighting-bolt-logo-square-100px\/\" data-orig-file=\"https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/EVHN-Lighting-Bolt-Logo-Square-100px.jpg\" data-orig-size=\"100,100\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1575197468&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"EVHN Lighting Bolt Logo &amp;#8211; Square &amp;#8211; 100px\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/EVHN-Lighting-Bolt-Logo-Square-100px.jpg\" class=\"alignnone size-full wp-image-773\" src=\"https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/EVHN-Lighting-Bolt-Logo-Square-100px.jpg\" alt=\"EVHN Lighting Bolt Logo - Square - 100px\" width=\"100\" height=\"100\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Motivo Engineering\u00a0announced the creation of the newly formed Monarch Tractor. The seed for this new&#8230;<\/p>","protected":false},"author":165558846,"featured_media":1004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"two_page_speed":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[688386224,197443],"tags":[],"class_list":["post-1003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electric-agriculture-vehicles","category-electric-vehicles"],"jetpack_publicize_connections":[],"featured_image_urls":{"full":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",640,430,false],"thumbnail":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo-150x150.jpeg",150,150,true],"medium":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo-300x202.jpeg",300,202,true],"medium_large":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",640,430,false],"large":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",640,430,false],"1536x1536":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",640,430,false],"2048x2048":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",640,430,false],"trp-custom-language-flag":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",18,12,false],"newspack-article-block-landscape-large":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",640,430,false],"newspack-article-block-portrait-large":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",640,430,false],"newspack-article-block-square-large":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",640,430,false],"newspack-article-block-landscape-medium":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",640,430,false],"newspack-article-block-portrait-medium":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",600,403,false],"newspack-article-block-square-medium":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",640,430,false],"newspack-article-block-landscape-intermediate":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",600,403,false],"newspack-article-block-portrait-intermediate":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",450,302,false],"newspack-article-block-square-intermediate":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",600,403,false],"newspack-article-block-landscape-small":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",400,269,false],"newspack-article-block-portrait-small":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",300,202,false],"newspack-article-block-square-small":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",400,269,false],"newspack-article-block-landscape-tiny":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",200,134,false],"newspack-article-block-portrait-tiny":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",150,101,false],"newspack-article-block-square-tiny":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",200,134,false],"newspack-article-block-uncropped":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",640,430,false],"enternews-featured":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",640,430,false],"enternews-medium":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",640,430,false],"enternews-thumbnail":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",469,315,false],"tenweb_optimizer_mobile":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",600,403,false],"tenweb_optimizer_tablet":["https:\/\/evhnews.com\/wp-content\/uploads\/2019\/12\/MONARCH_Logo.jpeg",640,430,false]},"author_info":{"display_name":"EVHNews","author_link":"https:\/\/evhnews.com\/sv\/author\/evhnews\/"},"category_info":"<a href=\"https:\/\/evhnews.com\/sv\/category\/elektriska-jordbruksfordon\/\" rel=\"category tag\">Electric &amp; 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