Vision AVTR Mercedes-Benz Is Developing A Vision For The Future Of Mobility At Consumer Electronics Show (CES) 2020

Image Credit: Daimler AG

梅赛德斯-奔驰在 2020 年消费电子展 (CES) 上发布了名为“Vision AVTR”的未来出行愿景，该愿景是与《阿凡达》电影合作开发的

梅赛德斯-奔驰 VISION AVTR – 灵感源自《阿凡达》：这款突破性的概念车不仅体现了与《阿凡达》团队在共同开发这款展示车时的紧密合作，也代表着“先进车辆的转型” (ADVANCED VEHICLE TRANSFORMATION)。这款概念车体现了梅赛德斯-奔驰设计师、工程师和趋势研究人员对遥远未来出行的愿景。.

在2020年国际消费电子展（CES）上，汽车的发明者将与梅赛德斯-奔驰VISION AVTR一同展望可持续的未来出行。这款概念车以前所未有的方式连接了人、机器和自然。戴姆勒股份公司和梅赛德斯-奔驰股份公司董事会主席康林松（Ola Källenius）与奥斯卡获奖导演、《阿凡达》的创作者詹姆斯·卡梅隆（James Cameron）一起，在米高梅（MGM）公园剧院向约2000名观众发表主题演讲，展示了这款富有远见的量产概念车。Vision AVTR是梅赛德斯-奔驰与《阿凡达》电影之间前所未有的全球合作的成果。.

Ola Källenius 在他关于可持续现代奢华与下一章的主旨演讲中：

• “梅赛德斯-奔驰一直是一个科技和豪华品牌。现在是时候将豪华与可持续性更紧密地结合起来了。因为对我们来说，这两者并不矛盾。”
• “人们热爱自己随心所欲、即时前往任何地方的个人自由。这就是为什么我们的观点很明确：我们理解我们星球的界限。但我们不想给出行增加新的界限。”
• “我们的方法是解耦。然而，梅赛德斯的方式意味着我们正在将销量增长与资源消耗解耦。我们实现这一目标的方法是可持续的创新和技术。”

Image Credit: Daimler AG

《阿凡达》系列电影的奥斯卡获奖制片人乔恩·兰道在舞台上的创意交流中谈论VISION AVTR:

“它不仅设计精美，而且将与驾驶员及其周围环境建立更紧密的联系。这有望带来对我们所居住世界责任的更深刻理解。.

”The Mercedes-Benz VISION AVTR Vision “zero impact car”: With the VISION AVTR, Mercedes-Benz looks at the mobility of the distant future, combining sustainability with digitalization as well as people and machines with the environment. The concept vehicle describes a desirable future of mobility in which man, nature and technology are no longer contradictions, but are in harmony with each other. The VISION AVTR impressively shows the vision of a “zero impact car”.

全新用户体验概念：数字神经元，当与概念车连接时，从概念车内部流出，能够实现与外界的新颖交互。VISION AVTR的内部变成了一个沉浸式体验空间，并带来了全新的用户体验。投射在手掌上的菜单选择让乘客能够直观地选择不同的功能。例如，驾驶员可以选择从不同视角探索《阿凡达》电影中的虚构潘多拉世界。.

我媒体上的视频录播世界首映，在Ola Källenius的主旨演讲中的世界首映录播，以及关于VISION AVTR概念车和梅赛德斯-奔驰在2020年CES展会上更多信息，都可以在我媒体视频点播中找到。 梅赛德斯-奔驰媒体活动特别 .

Novel control and biometric connection: Another highlight of the VISION AVTR is its control unit. The multifunctional control element in the center console allows the driver to intuitively control the vehicle by simply placing his hand – if he does not want to travel autonomously. The new drive, in combination with the axis arrangement, not only allows movement forwards and backwards, but also diagonally. In contrast to conventional vehicles, the VISION AVTR can move sideways by about 30 degrees. The so-called “crab movement” also gives the concept vehicle a reptile-like appearance and a high agility in its movement.

Fusion of interior and exterior: The holistic concept of the VISION AVTR combines the design disciplines interior, exterior and UX on an unprecedented scale. A design language inspired by nature characterizes the appearance of the concept vehicle. This is illustrated by the stretched, sporty “one-bow” design, which merges with spherically pronounced wheelhouses. 33 multi-directionally movable flaps – the “bionic flaps” – on the back of the vehicle enable a completely new interaction of the VISION AVTR with its surroundings.

Organic battery technology made from recyclable materials: The VISION AVTR concept vehicle uses a revolutionary battery technology developed with graphene-based organic cell chemistry that is completely free of rare earths and metals. The materials of the battery are compostable and therefore completely recyclable. In this way, electromobility becomes independent of fossil resources. In doing so, Mercedes-Benz underlines the high relevance of a future “circular economy” in the raw materials sector.

主题演讲 Ola Källenius “可持续现代奢华——下一章”
奥拉·卡列纽斯，戴姆勒股份公司和梅赛德斯-奔驰股份公司董事会主席

”我们接下来何去何从？“ 我想这是每一届CES的核心问题。而这种对未来走向的内心不安，也是梅赛德斯-奔驰我们使命的核心。今天，我们想展示这意味着什么。作为一个电影迷，我花了一些时间重温了新老电影。其中一部经典，《回到未来》，曾预测我们现在已经能在飞车里出行了。.

是的，空中出租车确实存在。其中一个例子是共享的“Volocopter”，这是一个由我们正在支持的优秀创业团队开发的。但它在今天距离成为一种标准选项还有很长的路要走。在另一个技术领域，汽车也取得了长足的进步，并且仍然具有惊人的潜力：互联互通。.

对我们梅赛德斯而言，这不仅仅是将智能手机与车载娱乐系统配对。我想重点关注的是人与机器之间的联系。汽车中的技术都围绕着界面展开。从木棍到开关和按钮，再到我们的 MBUX 语音助手——例如在我们全电动 EQC 上。例如：您可以询问梅赛德斯您最喜欢的运动队最近的表现如何，或者去您最喜欢的滑雪胜地路上的天气怎么样。今年晚些时候，您还将能够从车上控制您的智能家居。而梅赛德斯界面发展的下一步即将到来：首个真正直观的手势控制。因为我们相信界面是为客户提供无缝机会的关键——而不会迷失在复杂性中。连接越自然，效果越好。这对我们的业务尤其重要，因为人们与他们的汽车建立了高度情感化的关系。我不知道有多少人会给他们的智能手机起昵称。但我们都知道，许多汽车以对待朋友或家人的方式被称呼和对待。因此，当您可以像对待朋友一样与您的汽车互动时，会更加令人满意。我们想要展示的一个想法是基于汽车与驾驶员之间的生物识别连接。汽车可以识别驾驶员的心跳和呼吸，因此人与机器真正融合成一种完全直观的体验。.

选择不同的功能，例如，非常简单：只需举起手，菜单就会投射到你的手掌上。在我们谈论这一点之前，还有一个更基本、我们不能忽视的连接维度，那就是连接科技与自然。梅赛德斯-奔驰一直是一个科技和奢侈品牌。现在是时候将奢侈和可持续性更紧密地结合起来了。因为对我们来说，这两者并不矛盾。.
我的受训背景是金融，我深知资源永远是有限的——包括我们地球上的资源。我的出生地是瑞典，那是一个美丽、人口稀少、拥有丰富自然和野生动物的国家。事实上，瑞典一半以上的地方被树木覆盖。为了保护自然，许多事情都需要改变。我们决心承担起责任。有些人可能会说“这里有个简单的解决办法：阻止人们从A地迁往B地。干脆停止生产汽车。”

但让我们面对现实：全球对个人出行的需求必将增长。我们 2019 年的销售数据证明了这一点，这是我们连续第九年创纪录——也是我们连续第四年成为我们细分市场的销量第一的汽车品牌。我们所在的领域——豪华汽车市场，预计将超过行业平均水平。人们就是热爱他们随时随地自主选择想去哪儿的个人自由。这就是为什么我们的观点很明确：我们理解我们星球的界限。但我们不想为出行增加新的界限。换句话说，汽车数量减少不是解决方案。更好的汽车才是。是的，出行的持续增长意味着资源的相应增长。但我们必须改变这一点。我们的方法是脱钩。然而，梅赛德斯的方式意味着我们将销量增长与资源消耗脱钩。我们实现这一目标的工具是可持续的创新和技术。.

我们有三个主要的成功杠杆：减少、再利用、回收——目标是完全闭合循环，从价值链到价值周期。大自然是，而且仍然是我们最伟大的老师。大自然拥有完美的循环：没有浪费。这种态度也为我们经营业务的方式设定了标准。将人类、机器和大自然拉近距离，需要我们在许多不同的领域采取行动。.

对我们来说，第一步是减少我们的二氧化碳排放足迹：“雄心2039”计划已启动。我们的目标是实现汽车生产碳中和，提高电动汽车的销量比例，并最终在2039年实现新乘用车车队碳中和。我们希望以一种整体的方式来解决这个问题。这包括推动我们的供应商和合作伙伴遵守我们实现碳中和的目标。.

我们的下一步：我们正专注于资源节约。例如：节约用水。到2030年，我们的汽车生产工厂有望将每辆车的总用水量减少三分之一。这相当于节约数亿升饮用水。当然，最终目标是实现完全闭合的水循环。这意味着我们的工厂将在整个工厂内大量重复利用工艺用水。我们已经在全球几家工厂启动了初步项目。.

另一个例子是降低能耗。到2030年，我们的汽车生产工厂计划将每辆车的能耗降低40%以上。目前，我们位于波兰雅沃尔和法国汉巴赫的工厂已完全采用可再生能源供电。到2022年底，欧洲的所有工厂都将实现碳中和，并完全采用可再生能源供电。全球其他地区也将陆续跟进。 此外，我们还在减少废弃物。到2030年，我们的工厂还将使每辆车的废弃物产生量减少超过40%。.

在无法实现减量的地方，我们会专注于再利用和回收。随着我们不断扩大电动汽车产品阵容，电池成为关键的推动力。电动汽车电池再利用的一个绝佳例子，就是将其作为固定式能源来源赋予“第二生命”。归根结底，这是要在以回收为基础的循环经济中实现闭环。 目前，每辆梅赛德斯-奔驰乘用车均具备95%的可回收率。这一标准同样适用于我们的电动汽车。电池回收工作正在推进，但仍有改进空间。我们的目标是实现100%可回收的电池。.

因此，我们将向您展示未来下一代电池技术的抢先预览。同时，我们继续鼓励价值链中的合作伙伴和供应商进一步增加使用钢铁、铝和聚合物等二次材料，以促进循环利用。就像我们在减少二氧化碳足迹方面所做的一样。总而言之：减量化、再利用和回收的理念将引领我们实现最终目标：零排放汽车——一种利用技术为人们提供最大程度的魅力，但对地球没有任何负面影响的汽车。这可能是在遥远的未来。但无论如何，这是我们的目标。在追求这一使命的过程中，我们与志同道合的创新者联手，他们分享我们技术与自然平衡的愿景。.

他们创造了有史以来最引人入胜、最成功的两部好莱坞电影。我非常荣幸地宣布梅赛德斯-奔驰与《阿凡达》电影系列的全球合作伙伴关系。我想向大家介绍我们合作的第一个成果：梅赛德斯-奔驰 VISION AVTR——它代表着“先进车辆转型”。.

A visionary car that points far into the future. And a show car that is truly inspired by the fascinating world of AVATAR. The result highlights completely new ways of intuitively connecting humans and machines – without wooden sticks, plastic knobs or a steering wheel. The VISION AVTR also showcases new ways of moving people through the environment – sideways, like a crab, for instance. It takes sustainability to new levels through a fully recyclable battery, which is based on an organic cell chemistry and doesn’t need materials like nickel or cobalt.

这意味着在未来，电池将是可生物降解的。它还提供了令人难以置信的快速充电功能。当然，这款概念车在内饰中也使用了许多回收和可持续的材料，如纯素的DINAMICA皮革或由快速生长的藤制成的Karuun木材。它还能提供壮观的自然和野生动物景观，模糊了内饰与外部世界的界限。实际上，它与其说是一台机器，不如说是一个独一无二的生命体。.

VISION AVTR 是一款概念车，概念车就像优秀的科幻电影一样，旨在激发我们对可能性的想象。想象一下，一辆汽车能够提供一种全新的体验，它融合了内外设计理念——通过由外向内的理念连接乘客与环境。这款车展示了新的沟通方式——例如通过其仿生襟翼。.

我们认为，高瞻远瞩、深谋远虑至关重要。我们相信，灵感和奇思妙想是变革与进步的最强大驱动力。我们的方式是可持续的现代奢华。我们的工具是技术和创新。汽车行业、整个工业乃至整个社会的转型——这是我们期待的。我们是典型的技术乐观主义者。“远见先进汽车转型”正是这一信念的象征。它也提醒我们，最好的还在未来。.

Britta Seeger – “This partnership embodies pioneering spirit, innovative strength and sustainability”
戴姆勒股份公司和梅赛德斯-奔驰股份公司董事会成员、负责销售业务的Britta Seeger，谈论梅赛德斯-奔驰与即将上映的《阿凡达》电影的全球合作，以及豪华与可持续性如何兼得以及未来客户的行为。.

Seeger女士，梅赛德斯-奔驰与《阿凡达》团队的合作是如何发展的？

《阿凡达》和梅赛德斯-奔驰有相似之处：这部电影传达了我们品牌所代表的价值观、目标和信息。《阿凡达》系列电影启发我们开发了一款突破性的概念车：VISION AVTR，它不仅代表了与《阿凡达》团队合作开发展车的成果，也代表了 ADVANCED VEHICLE TRANSFORMATION。梅赛德斯-奔驰借此展示了人、机器和自然之间的联系可以多么迷人和可持续。作为汽车行业的先驱，我们希望进一步发展我们的热情。我们希望将我们的品牌打造成最受欢迎、最可持续的豪华汽车品牌。通过与《阿凡达》电影的合作，我们正迈出下一步。.

品牌合作伙伴之间有哪些相似之处？

开拓精神、创新实力和可持续性，这仅仅是品牌合作伙伴之间的一些连接元素。来自娱乐和汽车行业的两个现代品牌，在一个可持续的未来以及对其未来形态的愿景的追求中走到了一起。我们更有勇气通过创造力和独创性开辟新道路。我们是榜样，并意识到相关的责任。共同努力，我们有机会表明，现在是时候跨越界限，推动全新的机遇和创新向前发展了。电影《阿凡达》彻底革新了电影制作和 3D 影院，在其续集中必将创造出迷人的观影体验。作为汽车的发明者，梅赛德斯-奔驰致力于重塑个人出行。以人为中心，我们成功地将技术、自然和人类体验融为一体——我们的概念车就证明了这一点。.

在《阿凡达》中，可持续性是一个非常重要的主题。可持续性和奢侈品能否结合在一起？

The world James Cameron created in AVATAR also inspires us to follow a clear vision. We want to combine the strengths of the Mercedes-Benz brand, such as long-standing tradition and high innovative strength, with mobility that is more sustainable and intuitive. This is anchored in our corporate strategy and we act responsibly. All the products and services we offer are not only intelligent, but also emotional. We think of our brand consistently from the customer’s point of view and put it at the heart of our actions. In this way, we combine modern luxury with sustainability and focus entirely on the core values of our brand: ease, respect, trust and love.

梅赛德斯-奔驰的客户从中获得了什么好处？

Time savings and comfort mean luxury for many of our customers. With “Best Customer Experience 4.0” we consistently align our sales to these requirements and want to offer our customers a seamless and comfortable luxury experience – regardless of time and location or the communication channel they use. Buying a Mercedes-Benz should be as easy for our customers as buying a book. For example, we expect to achieve 25 percent of our worldwide passenger car sales through online channels by 2025, together with our sales partners. The Mercedes me ID is also a central example of how we make our products and services easily accessible to customers. Whether via apps on your smartphone, website or the Mercedes me Store directly in the vehicle: All you need is a single profile that provides personalized access to the entire Service World of Mercedes-Benz. In short, we put our customers in the spotlight more than ever and always strive for the best possible products, services and brand experiences for them.

您认为客户的消费行为在未来会改变吗？

Digitalization gives us the opportunity to strengthen our relationship with our customers and to be available to them around the clock. With “Best Customer Experience 4.0” we offer our customers a seamless and comfortable luxury experience whenever they want to get in touch with Mercedes-Benz. However, we are also convinced that the unique physical experience of purchasing a luxury product will continue to be extremely important for our customers in the future. We know that more than 80 percent of customers are still advised in personal contact and want to do test drives. Our 6,500 partners worldwide are therefore indispensable for us in the future. In the dealership, our customers expect full flexibility, fascinating experiences and an optimal fusion of the online and offline world. That’s why we seamlessly connect physical commerce to digital channels and redesign it with innovative store and location concepts. The point of sale becomes the point of experience.

Markus Schäfer – “The VISION AVTR underlines the courage and pioneering spirit of our brand”
马库斯·谢弗，戴姆勒股份公司和梅赛德斯-奔驰股份公司董事会成员，负责集团研究、梅赛德斯-奔驰汽车研发、采购和供应商质量，以及集团的未来出行、数字化转型和可持续发展战略。.

谢弗先生，您认为VISION AVTR 代表着什么？

对于梅赛德斯-奔驰来说，VISION AVTR 是一款非常不寻常的概念车。纵观我们的历史，我们一直着眼于未来，但从未像现在这样看得如此长远。然而，对我个人而言，这正是它的魅力所在。VISION AVTR 是科学与创意推测的结合。它融合了技术上可行性与未来可期性，并彰显了我们品牌的勇气和开拓精神。我们 134 年前发明了汽车，并在此过程中不断进行无数开创性创新。如今，我们的公司，如同整个汽车行业一样，正经历着一场根本性的变革。一方面，我们面临着巨大的挑战；另一方面，我们拥有独一无二的机会：为我们自己和子孙后代创造一个令人向往的未来。这其中有两个核心问题：以客户为中心的数字化和可体验的可持续性。VISION AVTR 以非凡的方式将两者融合在一起。.

您是如何制定这样一种具有前瞻性的出行愿景的？

You know, I am a “car guy” and actively shaping the mobility of tomorrow is more than just a task, but my personal drive. I would like to lead with maximum innovative strength. As a developer with passion, I am convinced: Innovative, sustainable technologies are the key to success. They can and will help to shape a better future. Our cross-group research approach can be divided into three main phases: IGNITE, INVENT, IMPLEMENT. Under the keyword IGNITE, we identify social, economic and technological trends and develop them into holistic future scenarios. To this end, we work closely with external partners and scientists worldwide, as well as universities and start-ups from a wide range of industries. Under the keyword INVENT, we define network projects on strategies, concept ideas and prototypes with my global R&D team. And with IMPLEMENT, we transform innovations into concrete applications and accompany them to series production.

Keyword “Sustainable Technologies” – where do you stand concretely when it comes to sustainability?

作为一家全球性公司，我们肩负着重大的责任。这不仅对我们的客户，也关乎我们星球的未来。我们深知，在紧急情况下，我们没有其他星球可以依靠。同时，我们坚信，个人出行是繁荣的关键驱动力，从而关系到社会保障和个人独立。我们的使命是塑造无排放的个人出行。我们最近通过科学碳目标倡议（SBTI）正式认可了我们的气候保护目标。通过这样做，我们确保它们支持《巴黎气候协定》的路线。我们的目标是解决经济增长与可持续性之间看似矛盾的问题。只有持续节约资源，并全力迈向循环经济，我们才能实现这一目标。.

VISION AVTR 在此提供什么解决方案？

Nature is our habitat and the best teacher we can learn from. It is used by bionic construction techniques, perfect material combinations and the approach of the circular economy. In nature, there is not a single solution that is not perfectly limited to the essentials, reuses resources and always recycles them. The VISION AVTR transfers this principle of a closed circular economy to our future vehicles. The concept vehicle describes a desirable future of mobility in which man, nature and technology are no longer contradictions, but are in harmony with each other. The VISION AVTR thus impressively demonstrates the vision of a “zero impact car”.

这听起来像是遥远的未来。关于回收，你们目前进展如何？

Already today, all our Mercedes-Benz models are 85 percent recyclable and 95 percent usable. And yet there are other potentials here. For example, in terms of conserving resources, we have set ourselves the goal of reducing energy consumption and waste generation at our plants by more than 40 percent per vehicle over the next ten years. We want to save more than 30 percent per vehicle in terms of water consumption. That’s why I work tirelessly with my team of nearly 18,000 people at 28 locations in 11 countries on technological innovations and strategies. We also work closely with our partners and suppliers. Because we want to offer our customers safe and comfortable mobility and at the same time be in harmony with our environment.

他们谈到数字化作为另一个重要的焦点话题。它如何推动转型？

Digitalization plays a very important role in all areas of the company. We are constantly expanding our expertise and creating the right conditions to continue to fulfil our role as a leader in innovation and technology. In Tel Aviv, Israel, for example, we have established an Innovation Hub that addresses the digital needs of our customers and cyber security. Our location in Sunnyvale, California, also focuses on digital topics related to mobility. Digitization opens up a whole universe of possibilities for us to create even more fascinating products for the customer. And that’s exactly what we embrace, we think of the car from inside to outside – with a software-oriented approach and cloud-based solutions. Our vehicles also receive “digital DNA” by enabling software-driven applications to permanently improve vehicles’ life cycle. This allows features to be updated or added. In addition, as the so-called “flaps” of the VISION AVTR show, we make the car “living”: The vehicle cooperates and communicates with its environment thanks to intelligent and interactive sensors. Clear signals create confidence by being able to see directly and intuitively how it behaves.

VISION AVTR 中也有很多人工智能。人工智能对您未来的发展有何意义？

A very important one! We see AI as a key technology to create a whole new experience of mobility. It is already an integral building block for us, be it in development, production, sales or after-sales. AI is also becoming increasingly important in the vehicle itself, for example by allowing vehicles to better understand their environment through deep learning, which significantly supports the production-ready development of automated driving. Another example is the Mercedes-Benz User Experience (MBUX) introduced with the A-Class. This system learns the driver’s routines to make personal predictions and make recommendations. Another innovation step we are currently working on is personal AI. Among other things, we explore how our customers can teach their vehicles individual skills. This would allow them to create their own personal AI and build an individual interaction between humans and machines. Nevertheless, in everything we do, the human being with his abilities and individual strengths is always the focus. This is particularly true of research and development, where, from today’s point of view, there is nothing to replace human creativity and social intelligence. New ideas and responding to social needs, whether for customers or employees, are the basis for successful action and differentiation in competition. That is what I stand for – now and in the future.

• The Drive – A Sustainable Vision of Zero-Emission Mobility可持续奢华：与人和自然和谐共存的电动出行为
• 有机电池技术：强大、灵活且可持续
• 100% 通过放弃化石燃料实现可回收利用
• 至尊性能，兼顾日常实用
• 通过智能运行策略和集成在襟翼上的太阳能系统为次级消费者供电，实现最大效率

Extremely confident – and completely without emissions Organic battery technology with high energy and flexible structure In addition to an exponentially high energy density – compared to today’s battery systems with up to 1200 Wh/liter – the technology also impresses with its exceptional fast charging capability via automated, conductive charging technology. This means that the battery will be fully recharging in less than 15 minutes. The innovative technology also allows maximum flexibility with regard to the construction space: With a local minimum of 94 mm, the battery adapts ideally to the shared space vehicle concept, thus maximizing the multifunctional interior. With a capacity of around 110 kWh, the VISION AVTR enables an electric range of more than 700 kilometers. By recuperating during roll-out and braking, the high-voltage battery can be recharged with a higher efficiency than established systems while driving and thus contributes to the high energy efficiency of the overall system. Masterpiece of Efficacy “Giving Back the City” – Vehicle to Grid Technical data:

得益于“车网互动”（Vehicle to Grid）功能，VISION AVTR 凭借其高效的电池和人工智能控制，在需要时将电能回馈给公共网络，完美融入未来的电动出行生态系统。.

At Mercedes-Benz, the consideration of efficiency goes far beyond the drive concept, because with increasing digitalization, the performance of the large number of so-called secondary consumers also comes into focus – along with their efficient energy supply, without negatively affect the drive power of the vehicle itself. Energy consumption per computing operation is already a key target in the development of new computer chips. This trend will continue in the coming years with the growth of sensors and artificial intelligence in the automotive industry. The neuro-inspired approach of the VISION AVTR, including so-called neuromorphic hardware, promises to minimize the energy requirements of sensors, chips and other components to a few watts. Their energy supply is provided by the cached current of the integrated solar plates on the back of the VISION AVTR. The 33 multi-directionally movable surface elements act as “bionic flaps”.

这项技术的真正潜力目前仍处于基础研究阶段。总而言之，VISION AVTR 标志着朝着可持续的零排放豪华电动出行又迈出了重要一步。通过这款概念车，梅赛德斯-奔驰展示了未来使大型豪华汽车在市场上可行且对环境和社会负责的全新可能性。.

VISION AVTR的设计与其创新的电动驱动系统相辅相成。该系统基于一款特别强劲且紧凑的高压电池。这项革命性的电池技术首次采用了基于石墨烯的有机电化学技术，从而彻底摒弃了稀有、有毒且昂贵的稀土金属。 由此，电动汽车实现了对化石资源的独立。另一项绝对革命性的突破在于其可通过堆肥实现回收，得益于其材料特性，该电池具备100%的可回收性。梅赛德斯-奔驰借此强调了未来循环经济在原材料领域的重要性。.

With its four high-performance and near-wheel-built electric motors, the VISION AVTR embodies a particularly agile implementation of the vision of a dynamic luxury sedan. With a combined engine power of more than 350 kW, the VISION AVTR sets a new benchmark for EQ Power. Thanks to the intelligent and fully variable torque distribution, the power of the four fully individually controllable motors is not only managed in the best possible way in terms of driving dynamics, but above all in a highly efficient manner. The innovative all-wheel drive with torque vectoring enables completely new freedoms and guarantees driving dynamics at the highest level while at the same time providing the best possible active safety. This means that each wheel can be driven separately and depending on the driving situation. Due to the possibility to drive the front and rear axles simultaneously or in opposite ways, the VISION AVTR can move sideways by approx. 30 degrees, in contrast to conventional vehicles. The so-called “crab movement” gives the concept vehicle a reptile-like appearance even in its movement.

On the way to the mobility of the future, Mercedes-Benz is a pioneer going far beyond the purely technical realization of the automobile from today’s point of view. Instead, the company’s experts anticipate different perspectives and social trends. With the VISION AVTR, Mercedes-Benz is demonstrating a sustainable vision of zero-emission mobility – also in terms of drive technology.

Alexander Mankowsky – “The VISION AVTR is an imaginative signpost into the future”
梅赛德斯-奔驰的未来学家亚历山大·曼科夫斯基（Alexander Mankowsky）谈论了推测在科学中的作用、通过技术延伸感官以及人、机器和自然的融合。.

如同动物般的动态，座椅上的脉冲感应，直观的控制——VISION AVTR 听起来充满了乌托邦色彩，甚至可以说是科幻。其中有多少是现实的未来愿景，又有多少是纯粹的科幻呢？

The aim of the VISION AVTR is to show us a signpost for a livable future, even if it will probably never be built. The VISION AVTR makes speculative science visible and tangible. As researchers and scientists evolve new theories or develop existing ones, they depend on their imagination. They leave the ground of what can be proved today and enter an area of speculation – a scientifically substantiated “What if?”. This is exactly the approach we have taken with the VISION AVTR. We started from the current state of development and used our imagination to elevate our current view of “human-centered innovation” into the projection of a world in which man is embedded in the entire biosphere. The sooner we tackle this, the better.

VISION AVTR 的基本设想是什么？

VISION AVTR 概念车旨在构建人与自身、自然及科技之间关系发生转变的未来愿景。人类将自身视为生物圈的一部分，并与之保持联系。科技将使我们能够感知并观察如今仍对我们隐藏的生物圈通信流，并对其进行整体理解。这种理解将并非被动观察，而是为我们提供愉悦地旅行并塑造生物圈的机会。未来的奢华与美丽将根植于自然：例如，一株绽放的玫瑰，尽管颜色、形态和芬芳会逐渐褪去，但仍是自然循环中永恒的一员。梅赛德斯-奔驰未来的奢华也将基于此。.

“视觉未来（VISION AVTR）”通过将生物圈内不可见的交流方式可视化和体验化，为您呈现以下示例： * **生物电信号的交流：** 树木之间通过根系和真菌网络传递警告信号，例如当一个区域遭受病虫害时，其他树木会收到通知并开始产生防御物质。VISION AVTR 可以通过灯光、声音或触觉反馈来模拟这种电信号的传播，让您“感受”到树木之间信息的传递。 * **气味与化学信号的传播：** 花朵释放香气吸引传粉者，而植物也会释放挥发性有机化合物（VOCs）来与其他植物交流，例如警告危险或吸引益虫。VISION AVTR 可以通过集成香氛系统或视觉化的粒子效果来模拟空气中化学信号的扩散和影响，让您“闻到”或“看到”这种交流。 * **微生物群落的网络：** 土壤中的微生物是一个庞大而复杂的网络，它们通过化学信号进行交流，影响着土壤的健康和植物的生长。VISION AVTR 可以通过复杂的图形界面或沉浸式的声效来描绘这些微生物的互动，让您“理解”这个微观世界的交流。 * **菌丝体网络的连接：** 菌丝体是真菌的地下网络，它们连接着不同的植物，并可以在它们之间传输营养物质和信息。VISION AVTR 可以通过动态的光影效果来模拟菌丝体网络的延伸和连接，让您“看见”这个无形的地下网络。 * **动物的集体行为信号：** 鱼群的同步游动、鸟群的集体迁徙，这些行为都依赖于个体之间微妙的信号交流。VISION AVTR 可以通过模仿这些集体行为的视觉模式和声音韵律，让您“参与”到这种集体沟通中。 总而言之，VISION AVTR 旨在通过创新的交互设计，将这些原本隐藏在自然界中的、肉眼不可见、通常也无法直接感知的信息流，转化为一种可体验、可理解的感官体验，从而加深人与生物圈的连接。

The biosphere communicates, it constantly coordinates. Braids in the forest floor, for example, transport signals from trees over kilometers, direct nutrients to roots and act like a nervous system without a center. Today, we don’t see these signaling paths, but actually sometimes feel them. From the five kingdoms of life – animals, plants, fungi, bacteria and multicellular ones – the ones that we do not see are even the decisive ones. With the VISION AVTR, we offer a glimpse into a future in which we can perceive and even follow these traces through the vehicle’s sensors. Like bees flying along the scented streams of flowers, we discover the biosphere around us in beauty. We can take the worldview of other living beings, feel what a flying being feels, and what it sees.

这些特征与《阿凡达》的世界有何关联？

AVATAR reveals a symbiosis between the Na’vi and their environment on Pandora. Developing the VISION AVTR we loved the idea of a symbiosis. Our approach was the human machine merge. Therefore, we got inspired by the Gaia hypothesis – from Gaia the Greek mother goddess of life. Biochemist James Lovelock described this hypothesis in the 1960s. He had been working on the composition of atmospheres on behalf of NASA and described that the atmosphere of Mars is chemically balanced. The Earth’s atmosphere, on the other hand, is full of tensions, it is not stable. Without action, it would fall into an ongoing retirement, like that of the planet Mars. The Gaia hypothesis was the first answer to the question of how this earth’s instability is not only preserved, but also the exact amount of oxygen to breathe and to live is contained in it.

洛夫洛克认识到生物圈能创造自身的生存环境。例如，当阳光过于强烈时，森林会散发湿气，而产生的云层会使森林降温。这就是所谓的盖亚假说。这意味着地球作为一个生命星球，能够自我维持。打个比方，我们的星球是有生命的。.

VISION AVTR 中的这种共生关系是如何实现的？

The whole vehicle is designed for this symbiosis. On the one hand by the mentioned sensors, on the other hand also by the intimate position of the vehicle occupants, which enables a fusion of body and vehicle. Our breathing – the expression of our vitality – is exchanged between passengers and the environment. The VISION AVTR adapts through its flowing forms of natural aesthetics, overcoming the boundary of natural and technical formal language. The magical moment of merging body, technique and nature is already carried out when entering the vehicle.

Gorden Wagener – “The VISION AVTR defines the sustainable luxury of the future”
戴姆勒集团首席设计官戈登·瓦格纳（Gorden Wagener）改变了梅赛德斯-奔驰的设计理念，并以具有前瞻性的车型塑造了品牌的形象。在本次采访中，他谈论了VISION AVTR概念车的灵感来源、未来的豪华概念以及可持续出行与卓越设计的结合。.

瓦格纳先生，在 VISION AVTR 中可以找到《阿凡达》电影中的哪些灵感？

For me, it was above all the very broad outlook for a sustainable future. The world of AVATAR is a cosmos full of new shapes and colors, and such inspirations are inherently inspiring for designers. Just think of all the extraordinary environments, life forms and also the culture of the indigenous inhabitants Na’vi The world of Pandora is closely related to our design philosophy of sensual purity and the bipolarity of our brands of intelligence and emotion. The Na’vi as highly intelligent living beings have developed fascinating, even adventurous forms of transportation. AVATAR is also a film in which mobility and dimensions play a central role and the connection of the humans with nature was of course a great inspiration for us.

We have also placed a strong focus on organic materials and functions that are reminiscent of organisms. The transparent doors, for example, open upwards. Together with the flaps on the back of the vehicle they make the show car appear light. The interior acts like a nest or a cocoon that protects passengers. Here we only used organic or vegan materials. The center console symbolizes the Tree of Souls, the holiest place of the Na’vi. It extends dramatically to the A-pillar and creates its roof structure, which gently encloses the passengers in the back seat like a cocoon. The headrest of the rear seat is stretched forward so far that it develops into the headrest of the front seat. Everything is connected to everything.

中心主题是什么？

The world in harmony and symbiosis with nature are our guiding principles. We designed the show car as a holistic system. Everything can be changed, and at the same time has an impact on the whole organism – or the car. Even the outer shape reflects this. It is still clearly recognizable as an automobile, but with many references to natural beings. We wanted to design a car that could connect seamlessly with its passengers. The user experience as a central element is comparable to a symbiotic organism. Our design philosophy of sensual purity is always the guiding principle – our aesthetic soul, so to speak. Another inspiration from AVATAR sequels is the strong focus on the family. Our VISION AVTR adapts to the needs of a family, but also to the needs of each individual member. It recognizes each passenger by touching a hand. Another example is the haptic seats, which can record vital data, such as measuring the driver’s breathing and adjusting the environment to the emotional state or even the stress level of the driver.

设计过程与其他展车和车辆有何不同？

我们从体验出发进行设计，有意识地将乘客的体验和需求置于设计过程的中心。我们的目标是创造一辆能够延长乘客感知时间的汽车。我们也希望创造一个沉浸式的体验空间，让乘客能够以独特的方式与彼此、与车辆以及周围环境建立联系。因此，我们首次采用了由内而外的设计方式来打造这款车。.

VISION AVTR 如何延伸人的感官？

Passengers are fused across the senses with their ergonomic vehicle and can use various intuitive functions via projections on the palm of their hands. But passengers also perceive their environment completely anew via displays. The change of perspective is unique, for example, a bird’s view of its environment is possible, and the world is perceptible from a great height. In addition, each individual passenger is connected to the other occupants. The car measures the vital signs of the occupants, adjusts the lighting mood and, if the children are excited in the back seats, can direct the pulse of the children into the seats as a sign of the mood of the parents and inform them.

在遥远的未来，奢侈品是否仍然具有意义？如果仍然有意义，又会以何种形式出现？

奢华是一种感官享受，而概念车将感官享受推向极致，因为它能够以前所未有的方式感受、看到和听到周围的环境。该车辆通过智能化互联且易于使用的辅助环境，超越了所有期望，从而实现了最大的舒适度。宽敞的内部空间为以新的方式移动，甚至生活提供了可能。设计对于将某些人可能觉得冰冷或纯粹以效率驱动的技术转化为令人渴望和感性的体验至关重要。这种奢华是永恒的。它还能推动进步，驱动创新，并创造可持续的价值。我们的VISION AVTR 是这些努力的巅峰之作，因此重新定义了可持续的现代奢华。.