The Hispano Suiza Carmen Boulogne Culminates Its Participation In The Goodwood Festival Of Speed

• The Hispano Suiza Carmen Boulogne made its debut at the Goodwood Festival of Speed, which was marked by the cancellation of Saturday’s event due to bad weather conditions.
• The brand presented for the first time in society its renewed corporate identity.
• Luis Pérez-Sala, former Formula 1 driver and Hispano Suiza Driver Ambassador, drove the iconic hillclimb accompanied by renowned automotive influencers.

The Hispano Suiza Carmen Boulogne captured the attention of the public at the Goodwood Festival of Speed this weekend, one of the most important events in the world of motorsports. The Festival, created by the Duke of Richmond in 1993, celebrated its 30th anniversary, which was marked by bad weather conditions which led to the cancellation of all the activities on Saturday. Even so, close to 200,000 people were able to enjoy this exciting weekend in West Sussex.

Former F1 driver and Hispano Suiza Driver Ambassador, Luis Pérez-Sala, drove up the legendary Goodwood Hillclimbover the course of the weekend: “Tackling the Hillclimb at the Goodwood Festival of Speed is always a thrilling experience, even more so onboard the Hispano Suiza Carmen Boulogne. All the hillclimbs were extremely useful from a technical perspective, since they allowed us to test our new batteries and provided us with valuable data that our technical team is now going to analyze.”

Victor Cobos, Advisory Board Member and CMO of Hispano Suiza added: “Goodwood is so much more than its legendary hillclimb. This event allowed us to introduce our new corporate identity at international level, and meet with journalists, influencers, car enthusiasts, clients and institutions. For this reason we are extremely satisfied”.

Image Credit: Hispano Suiza Media

Renowned automotive influencers, such as Tim – Shmee (@shmee150), Nina Weizenecker (@ninacarmaria) and celebrity chef James Martin (@jamesmartinchef) were amongst the guests who accompanied Hispano Suiza throughout the Goodwood Festival of Speed weekend.

Getting off the Carmen Boulogne after the Hillclimb, James Martin said: “This was truly special, thank you so much. This car looks, feels and drives amazing. If this is the future, the future’s looking good!”.